Been there, done that.

Former Director of UX at Thinx Inc., now leading Mish Mosh Studio to help consumer brands scale through thoughtful, data-driven design.

Education

Fashion Institute of Technology

New York, NY

New York, NY

New York, NY

B.F.A. Advertising Design , Minor in Psychology, Art History & Creative Technology

Aug 2013 - May 2015

A.A.S. Communication Design

Aug 2011 - May 2013

Industry Leadership

UX & UI Certificate Program Instructor

Fashion Institute of Technology

2021 - 2024

2021 - 2024

2021 - 2024

Taught guest lectures in FIT’s certificate programs, helping creative professionals explore practical skills in UX design and digital product thinking.

Experience

Founder

May 2024 - Present

May 2024 - Present

Mish Mosh Studio

  • Built and led a design studio focused on high-conversion e-commerce websites and brand systems for early-stage consumer brands.

  • Led UX strategy, copy collaboration, and UI design from concept to launch, aligning business goals with user needs.

  • Created client-facing audits, journey maps, and wireframes to guide data-informed design decisions.

  • Structured and delivered 10-week transformation programs, mentoring founders on digital presence and conversion best practices.

  • Managed client communications, proposals, and project workflows to ensure smooth delivery and measurable outcomes.

Director of UX

Oct 2023 – May 2024

Oct 2023 – May 2024

Oct 2023 – May 2024

Senior UX Designer

Mar 2020 – Oct 2023

Mar 2020 – Oct 2023

Mar 2020 – Oct 2023

UX Designer

May 2018 – May 2020

May 2018 – May 2020

May 2018 – May 2020

Thinx Inc.

  • Created and managed a thorough design system for three brands; to create consistency across digital assets and provided a unified customer experience.

  • Crafted strategies and designs for special initiatives including a revised referral program, an interactive product selection tool, and a variety of upsell features across touch points.

  • Increased conversion rates across product education and launch landing pages by applying UX design best practices and working closely with UI designers and developers.

  • Hosted workshops to educate non-technical coworkers and executives on software skills and design thinking processes to improve company practices and drive e-commerce best practices.

UX/UI Designer

July 2017 – May 2018

July 2017 – May 2018

July 2017 – May 2018

IBM iX (formerly Resource/Ammirati)

  • Designed an e-commerce desktop and mobile website for the largest furniture manufacturer in China including mood boards, UI elements and 25 full templates for a variety of conditions in multiple phases of design sprints.

  • Successfully researched Chinese UI practices via primary and secondary research culminating in client knowledge transfer.

  • Developed proof-of-concept UI for back-end AI software of a multi-national bank, building on existing assets and collaborating closely with engineers.

  • Learned and practiced multiple development processes including Scrum, Agile, Lean, Waterfall and IBM Design Thinking.

Art Director

May 2015 – July 2017

May 2015 – July 2017

May 2015 – July 2017

Art Direction Intern

Jan 2015 – May 2015

Jan 2015 – May 2015

Jan 2015 – May 2015

Resource / Ammirati

  • Designed logo and official brand assets of national beauty brand to be rolled out at all store locations after extensive brand research and design iterations.

  • Presented design concept for new website for global consumer product company and contributed to final design in partnership with extended creative team.

  • Concepted and developed differentiating campaign ideas and ads for multiple clients across channels including social media, billboards, print, digital, brand partnerships, and retail.

  • Developed social media ad strategy, concepts, and assets for consumer product company for over two years to successfully increase digital impressions.

Skills

  • UX Strategy & UI Design

  • Wireframing & Prototyping (Figma, Sketch, Axure)

  • User Research & Testing

  • Persona Development & User Journey Mapping

  • Responsive Web Design

  • Animation and Interaction Design

  • Design Systems & Component Libraries

  • Accessibility Standards (WCAG 2.1)

  • UX Writing & Microcopy

  • Conversion Rate Optimization (CRO)

  • Basic HTML / CSS

  • Information Architecture

  • Project & Client Management

  • Content Strategy & Brand Voice

  • Tools: Notion, Miro, Canva, Adobe Creative Suite, Google Workspace, Microsoft Office, ChatGPT

  • Public Speaking & Presentation Design

  • Workshop Facilitation & Client Education

  • Proficient in Figma, Adobe Creative Suite, and Framer.

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

Certifications & Memberships

  • Webflow Layouts Level 1

  • Webflow Layouts Level 2

  • Webflow 101 Crash Course

  • IBM Design Thinking Practitioner

  • Nielsen Norman Group Omnichannel Journeys and Customer Experience Certificate

  • AIGA Design Mentor

  • Interaction Design Foundation Membership

  • Friends of Figma New York Chapter Member

  • WIN: Women in Innovation Member

  • UN Women Member

  • Outreach Director/Board Member for the NY Bee Club

  • Proficient in Figma, Adobe Creative Suite, and Framer.

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

Clients

Thinx Inc.

Herla Beauty

Bank of America

Uni K Wax

Sweet N' Low

In The Raw

Mrs. Dash

Pirate's Booty

O'Lampia Lighting

Seagram's Escapes

Seagram's Escapes

Jerry Seinfeld

Jerry Seinfeld

Chanel

Chanel

Onsolve

Onsolve

Country Financial

Country Financial

Cardinal Health

Cardinal Health

Brooklyn Bowl

Brooklyn Bowl

Markor Furnishings

Markor Furnishings

GoodMood Kombucha

GoodMood Kombucha

+ more

+ more

Interested in connecting?

Let’s talk design, projects, collaborations, or really anything you want

Interested in connecting?

Let’s talk design, projects, collaborations, or really anything you want

Interested in connecting?

Let’s talk design, projects, collaborations, or really anything you want

MICHELLE FLACKS

Copyright 2025 by Michelle Flacks

MICHELLE FLACKS

Copyright 2025 by Michelle Flacks

MICHELLE FLACKS

Copyright 2025 by Michelle Flacks